June 30, 2026

Sustainable Success: The Rules That Keep Winners Winning

Sustainable Success: The Rules That Keep Winners Winning
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THE JEREMY HANSON PODCAST — SEO / AEO / GEO PACKAGESustainable Success: The Rules That Keep Winners WinningSEO / AEO / GEO PACKAGE

The Jeremy Hanson Podcast — "Sustainable Success: The Rules That Keep Winners Winning"

Anybody can get successful for a little while. Keeping it — without torching your marriage, your health, your kids, or your peace in the process — is the rarest thing in the game. In this episode of The Jeremy Hanson Podcast, Jeremy lays out the ten rules of sustainable success: the quiet, compounding, sometimes boring habits that separate the sprinters who flame out from the builders still standing strong twenty years later.

Drawing on thirty-plus years of building businesses, raising thirteen kids, co-owning Fuzzy Life Entertainment, and surviving Lyme disease, Ménière's, a lightning strike, and a heart attack, Jeremy makes the case that long-term performance never comes from grinding harder — it comes from systems, energy management, financial margin, the right inner circle, and a why that's bigger than the obstacles. He closes with his SUSTAIN framework, a simple blueprint you can screenshot and put on the wall.

If you're building something — a business, a family, a life — this one's for you.

Brought to you by Quo (Quo.com/HANSON) and Storyblocks (Storyblocks.com/HANSON).


Q: What is sustainable success? A: Sustainable success is the kind you can actually live with long-term — success that doesn't cost you your marriage, health, kids, or peace to maintain. It's measured by what you can hold onto over decades, not by the size of a single win.

Q: Why does most success not last? A: Most success fails because people sprint — grinding on willpower while neglecting their health, relationships, and recovery. Intensity feels like progress, but no one can sprint forever; when the initial fire dies, there's nothing left in the tank.

Q: What are the rules of sustainable success according to Jeremy Hanson? A: Build systems over motivation; protect your reputation; guard your energy; stay financially disciplined; curate your inner circle; commit to continuous learning; stay humble; keep your word; take care of your body; and know your deep why.

Q: What is the SUSTAIN formula? A: Serve others first; Understand your deeper purpose; Stay disciplined daily; Take care of your temple (health); Always keep learning; Invest in key relationships; Never sacrifice tomorrow's peace for today's ego or quick win.

Q: Is time management or energy management more important? A: Jeremy argues energy management matters more. A full calendar with an empty tank is a beautifully scheduled disaster — energy is what fuels creativity, patience, decision-making, and leadership.

  • "Anybody can become successful for a little while; sustainable success is the rarest thing in the game."
  • "Winners aren't the ones who run fastest in the beginning — they're the ones who refuse to quit twenty years later."
  • "Motivation got you started. Systems keep you alive."
  • "A full calendar with an empty tank is just a beautifully scheduled disaster."
  • "Income is what you earn. Wealth is what you keep. Peace is what you protect."
  • "Your ceiling gets quietly set by the quality of the five or six people standing closest to you."
  • "If your success is stealing your health, your marriage, and your peace, it's not success — it's expensive failure dressed up in nice numbers."
  • "The greatest success isn't what you achieve in the sprint — it's what you can sustain over the long haul."

The Jeremy Hanson Podcast delivers direct, hard-won lessons on entrepreneurship, leadership, and building a life worth living from Jeremy Hanson — a 25-plus-year entrepreneur, syndicated broadcaster, and co-owner of Fuzzy Life Entertainment. Each episode blends real-world business strategy with the personal philosophy of building something that lasts. Part of the Fuzzy Life Entertainment network. Companion to the Built Different newsletter.


Learn more about your ad choices. Visit megaphone.fm/adchoices

WEBVTT

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Think about this. Success isn't actually that rare? You see

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it every single year, some kid in his garage builds

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an app that blows up and cashes out for millions.

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A tradesman skills is one man crew into a regional powerhouse.

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A content creator goes viral and signs the big sponsor,

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and then suddenly the money's rolling in. Someone wins the

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election and closes the massive deal, hits that seven figure

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exit for a moment, for a moment there on top

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of the world. But then five years later, maybe ten,

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the vorse papers are on the table and the business

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gone sold off, crash. Maybe you just faded out, your

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body's broken down, your kids barely. No, the money is spent,

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the reputation has been tarnished, and they're chasing the next high,

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just to feel something again. Now I've personally watched this

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happen more times than I can count. Good people and

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talented people, people who genuinely earned their moment, And then

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I watched the same thing take it all away, and

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you know what, I've come closed myself closer than I

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like to admit. But listen to me. Anybody can become

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successful for a little while if you sprint hard enough,

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and you sacrifice enough and get lucky. At the right moment,

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you can taste it. It happens. Sustainable success. That's the

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rarest thing in any of these games, the kind that

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you can actually live with, the kind that doesn't destroy

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your marriage or your health or make you a stranger

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to your kids. It's your soul being raked across the

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colds in the process, kind of your grandkids can still

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look at one day and say, you know what, that's

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the legacy Grandpa built Today. On the Jeremy Hanson Podcast,

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we're diving into the rules of sustainable success. Not the flashy,

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crappy hustle porn, not the grind one hundred hours a

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week bs. The real stuff, the quiet, compounding, sometimes most

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of the time boring rules that separate the sprinters from

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the one still standing strong twenty years later. If you're

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out to build something, a business, a family, a life,

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this one's for you. Let's get into this. Welcome to

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the Jeremy Handsome So. I hate to admit this, but

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I've been at this for thirty years now building businesses.

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I've got thirteen incredible kids, I've got a wonderful wife.

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You know I've got so many different types of businesses,

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pressure washing and entertainment businesses and production companies, and we

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do everything producing shows and writing newsletters and pressure washing

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and doing decks and you know, doing consulting and chasing

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that balance between making great money and actually living well.

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I started with a bucket and a brush. And some

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of you are probably laughing right now, but I was

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scrubbing houses. I've had the highs and I've had the lows.

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I've had lightning strikes literally, And if there's a lesson

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that's been beaten into me through all of it, it's winners.

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Aren't the ones who run the fastest, at least not

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in the beginning. The winners are the ones who just

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refuse to quit twenty years later. They're the ones who

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built something that lasts because they actually built it right.

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So I'm going to give you some personal knowledge. This

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is not theory. I would refer to this more like

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scar tissue. You see, everyone can sprint, but almost nobody

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can finish a marathon. Now, look, I get it. We

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live in a world that just worships the sprint. The

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all I'm gonna pull them all night or story. I

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woke up at four a m. And just crushed it.

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You know those reals you see on TikTok and Instagram

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all the time, the founder and the entrepreneur that just

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sacrificed everything family, dinners and vacations and sleep and health

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and somehow came out on the other side with the

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big win. Okay, that story sells. It just sells. It

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feels like you're almost a hero. It gives you permission

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to neglect everything in your life as long as your

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numbers are going up. Anybody can do that for six months,

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even a year. Push hard, skip the vacations, let the

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marriage take its hits, eat like garbage, ignore warning signs

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because intensity in today's society feels like progress. The adrenaline

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and the dopamine hits feel like purpose. But I don't

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care who you are. You cannot sprint forever, nobody can.

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You see, It's not a character flaw, it's simple biology.

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Businesses fail when founders burn out. When entrepreneurs burn out,

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your business is gone. Relationships crack constantly just because of absence.

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Your health, your body just breaks, your mind will fracture.

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Now this isn't me, this is research, This is crystal clear.

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Entrepreneurs deal with higher rates of stress and anxiety and

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burnout and health issues. And in that category, in those

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health issues, entrepreneurs are number You see, long term performance

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doesn't come from working more hours. It comes from recovery

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and resilience and smart energy management. I've seen way way

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more people that have decided to take that approach and

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hit a wall. I'm talking about the people that are

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the most talented in the room. They built something super impressive.

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I'm talking genuinely impressive, and then poof, it crumbled. And

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it's not because the market turned on them, because they

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had nothing left in the tank. See, when the hard

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times come, and they always do, you have to have

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reserves in the tank to deal with it. You know,

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I've had stretches in my business going years back. I

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literally genuinely believe that sleep was for people who just

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didn't want it bad enough, quit crying and just go

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out there and do it. Then I was literally quoting

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jobs at six in the morning, I was running the

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equipment by myself all day. Then I was doing the

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books at night, then up again at four thirty five.

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See what I told myself was I'm just being a provider.

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That the things that I was doing was burning the

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candle from both ends and in the middle. And that

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was okay because I was providing. You see, I missed

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things at home that I can never get back, one

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of my I wish I would have things now. The

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businesses all grew, But the truth was I was worse

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as a husband, I was worse as a father. I

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was worse as a leader. At every single bit of

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that growth, I don't think it was worse. So when

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I talk about this stuff, like when you hear me

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talking about my business and how I did this or

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how I did that, and I really made it, it's

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not a flex. I'm literally giving you a warning. So

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in my head I had to have this mental reframe

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and it changed everything for me. You see, sustainable success,

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real success is not about who can grind the hardest. Now,

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it's about who designs a life and a business that

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can keep running strong when the fire dies down. You know,

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who is the person that builds the habits and the

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systems so they don't have to rely on willpower every day.

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Willpower is just a battery. Everybody knows batteries die. The

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sprinter wins the first hundred yards I always do, and

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the sprinter gets the applause you see the marathon, or

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is the one who's still standing at mile twenty six,

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still moving, still carrying momentum. And when you look the

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sprinters that won the first hundred yards, they're bent over

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on the side of the road wondering, oh my gosh,

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what happened. So no, this episode isn't going to hand

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you another reason to grind yourself under the dust. I'm

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not going to do that. What I am going to

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do is hand you the opposite, the rules that let

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you build hard, tough, strong, but still be standing and

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still be happy and healthy and married. You know what

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you wanted the whole on the other side of it.

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That's where we start with ten rules. So get a

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pen and write these down. These are the ten rules

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of sustainable success, and rule number one is build systems

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because motivation will always disappear. Motivation is a pretty liar.

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It shows up really loud for the launch and the

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big idea and that viral moment, and then at poof

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ghosts you it goes to you the second that real

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work begins. It's the friend who's all in on one day,

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usually right away, and then gone by day ten. You See,

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systems are the things that stay think about the things

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that you do without even thinking. Brushing your teeth every morning,

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checking your bank account at the end of the day,

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you know, the weekly ritual that keeps your business from

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flying off the rails. See, you don't wake up and

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negotiate with yourself about whether you feel inspired enough to

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go brush your teeth. You just do it because that's

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a system. Like making your bed. That's the goal now

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for everything that actually matters, at least for us at

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Fuzzy Life, gets the production cadence for the podcast, notes, outlines,

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recording blocks. You know when I edit and then do

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a handoff, it's the same rhythm every week. In the

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cleaning business, it was the same. You know, the vans

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get loaded the night before, the route we're going got mapped,

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the quote templates ready to go. Here's the thing. It's

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not sexy. Nobody's making a highlight reel about loading a van,

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but it's exactly what keeps my episodes at Fuzzy Life

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from dropping and with cleaning invoices going out. Even when

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life is chaotic, when you have as many kids as

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we did running around the house. Systems don't just make

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you more productive. They protect you from yourself when you

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are at your worst. The day that you're sick or grieving,

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or exhausted or distracted, that's the day that a good

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system carries you and carries the load that your willpower

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simply cannot. You See, the system doesn't care how you feel.

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It just works. It just runs, and that is the

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whole point. See, motivation got you started, and systems keep

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you alive. It's like your heart beating in your body.

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You don't tell it to beat, it just doesn't. So

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start small. Pick a system this week. Maybe it's your finances,

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maybe it's your health tracking, maybe your content counter, your

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morning whatever. Build it so it runs, whether you feel

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like it or not. Protect your time like it's an asset,

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because it is, because when excitement fades, and it will fade,

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I promise you, the systems that you build are what

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carry you across that gap, and eventually, if you don't

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do anything about it, there's a chasm there. Rule number two.

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Protect your reputation like it's your biggest asset. Okay, it is.

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The thing is money comes and it goes. Skills get

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better with practice, Trends will shift under your feet. But

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Reputation doesn't change. It compounds good reputation or bad reputation.

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It sits there and it compounds. It's the one asset

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that quietly grows while you're sleeping, or it quietly rots.

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And the great part about it is you get to

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choose which one it is. You See, Reputation is built

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in the small moments, showing up when you said that

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you would, delivering on everything that you promised, and more.

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It's built on owning your mistakes instead of spinning them

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around or blaming somebody else or just flat out trying

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to hide them, treating people with honesty even when it

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cost you something in the short term. I would say,

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especially when it costs you Okay. I learned this in

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the cleaning business, on my hands and on my knees,

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way before I ever touched a microphone. When you do

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exterior work or restoration, pressure washing, your reputation is your

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entire business. One unhappy customer in a small town tells

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fifteen neighbors, but the reverse of that, one thrilled customer

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does the exact same thing, so they're out there selling

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for you. I had jobs come to me five six

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years later because of one driveway one driveway that I

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did right, and I refused to cut corners where nobody

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was watching. You see, in business, whether you're a tradesman

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bidding jobs, or maybe a podcast or building an audience,

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maybe an entrepreneur just trying to close that deal, people

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do not just buy your product or service. They buy

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your trust. They buy the story of who you are

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when things go wrong. You see, reputation takes decades to build,

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and it takes about ten seconds to just torch burn up.

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You know, one dishonest invoice, one promise that you didn't

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keep when it actually mattered, One time you chose the

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short term dollar over the long term relationship. It's all takes.

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You see, people, humans in general, will forgive a mistake

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because that's human. We all met mistakes, you see. What

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they don't forgive is finding out that you weren't trustworthy,

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that you lied. See, if you lose that, no amount

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of marketing fixes it. You cannot advertise your way back

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into somebody's trust. So you need to protect it and

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protect it fiercely. It's the one thing that keeps opening

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doors after door after door, long after the money from

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the last win is already spent. It just keeps opening doors. Now,

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speaking of nothing falling through the cracks, let me tell

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00:17:40.720 --> 00:17:45.599
you about who's making today's episode possible. You ever stop

225
00:17:45.640 --> 00:17:48.480
and realize how many customers slip right through the cracks.

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The mist call during a job, the follow up you

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00:17:52.799 --> 00:17:55.759
meant to make, and life just swallowed the whole day hoole,

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the text that sat there unanswered for three days. Those

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things add up fast, and it adds up quietly, which

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00:18:04.319 --> 00:18:08.799
is the really dangerous part. That's literally money walking straight

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out the door, and most of the time you're never

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even watching it leave. That's exactly why today's episode is

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brought to you by quote spelled quo. The business communication

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00:18:21.279 --> 00:18:25.599
system built so you never miss a call. Well, this

235
00:18:25.640 --> 00:18:28.960
is what got me. Your entire team can handle calls

236
00:18:29.000 --> 00:18:33.640
and texts from one shared number. No more drop conversations,

237
00:18:34.079 --> 00:18:36.240
no more one I thought you were calling them back.

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00:18:37.240 --> 00:18:41.200
Everybody sees the full thread, the replies go out faster,

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00:18:41.640 --> 00:18:45.680
and customers actually feel taken care of, which, if you're

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00:18:45.720 --> 00:18:49.480
listening to Rule number two is the whole ballgame. And

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00:18:49.519 --> 00:18:52.880
it's not just a phone system, it's a smart one.

242
00:18:52.960 --> 00:18:57.279
The AI loger calls, writes, summaries, flags, The next steps

243
00:18:57.640 --> 00:19:00.880
and can even respond after hours, so your business stays

244
00:19:00.880 --> 00:19:05.000
on even when you're off. It's the number one rated

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00:19:05.000 --> 00:19:10.279
business phone system on G two with over three thousand reviews.

246
00:19:10.680 --> 00:19:15.119
More than ninety thousand businesses run on it. Okay, from

247
00:19:15.240 --> 00:19:19.359
solo entrepreneurs all the way up to growing teams. Remember

248
00:19:19.440 --> 00:19:23.000
money is on the line. My friend, always say hello

249
00:19:23.160 --> 00:19:27.119
with quote. Try quote for free plus get twenty percent

250
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off your first six months when you go to quote

251
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dot com forward slash Hanson. That's quo dot com slash Hanson.

252
00:19:37.880 --> 00:19:41.640
All right, let's get back to it with rule number three.

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Rule number three, guard your energy. Time management is kind

254
00:19:49.119 --> 00:19:55.880
of overrated. Everybody obsesses over managing their time. The calendar

255
00:19:55.960 --> 00:19:58.480
and the color coded blocks, the to do list with

256
00:19:58.640 --> 00:20:02.640
forty seven different things on it. Look, that stuff has

257
00:20:02.680 --> 00:20:07.279
its place, Okay, it does, but very very few people

258
00:20:07.400 --> 00:20:12.079
ever learn to truly guard their energy. And that's the

259
00:20:12.119 --> 00:20:15.480
thing that actually runs the show. So here's what I mean.

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You can have a perfectly organized calendar and still show

261
00:20:20.400 --> 00:20:24.920
up to every single one of those meetings depleted, irritable

262
00:20:25.880 --> 00:20:30.880
brain fog going on that version of yourself. You see,

263
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a full calendar with an empty tank is just a

264
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beautifully scheduled disaster. Energy is what fuels creativity, patience. Okay,

265
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it also fuels that your team and your kids. It

266
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fuels sharp decision making, real leadership. When you're running on

267
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fumes or you're sleep deprived, chronically stressed. If you're wired

268
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on caffeine and cortisol like I used to be, no,

269
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you make stupid calls, You snap at the people that

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you love most. You miss opportunities that are sitting right

271
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in front of your face because you're too fried to

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even see them. Think of your energy like the battery

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on your phone. Okay, you wouldn't run a critical, high

274
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stakes call at three percent battery on your phone, but

275
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that's how most entrepreneurs run their lives, perpetually in the red,

276
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plugging in just enough time to limp into the next thing. Key,

277
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you can operate at three percent for a while, you

278
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just can't operate well, and you definitely cannot lead well. Okay,

279
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I've done this. I've made six and seven figure decisions

280
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on four hours of sleep, and I paid for every

281
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one of them. So here's the discipline. Notice I said discipline.

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Prioritize your sleep like it's your highest leveraged investment. In

283
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a lot of cases, it is move your body every

284
00:22:06.519 --> 00:22:10.200
single day, even if it's just a quick walk. You

285
00:22:10.319 --> 00:22:14.480
have to build in real recovery, actual downtime, not I'm

286
00:22:14.480 --> 00:22:18.319
not talking about doom scrolling time. And a lot of

287
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people will do that and then they call it rest. No,

288
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protect your deep work blocks that we've talked about, because

289
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they're sacred. And this is one of the hardest things.

290
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You have to learn to say no. A lot of

291
00:22:33.279 --> 00:22:36.279
times it seems backwards, but a lot of times being

292
00:22:36.400 --> 00:22:41.640
busy feels more comfortable than just saying no. See, every

293
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yes you give to something draining is a node to

294
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something else that actually matters. Guard the tank like it's

295
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an irreplaceable resource, your future self and every single person

296
00:22:57.079 --> 00:23:02.160
around you they're going to thank you for it. Rule

297
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number four, stay financially disciplined. Never let your lifestyle outrun

298
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your income. And you would think that people working so

299
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hard and having plans and stuff that they would be

300
00:23:16.279 --> 00:23:19.960
really good at this, but they're not. Now this one

301
00:23:20.000 --> 00:23:25.000
stings a little bit because I've watched this destroy good people,

302
00:23:25.400 --> 00:23:30.160
smart people, people who in all accounts you'd say, oh,

303
00:23:30.160 --> 00:23:34.359
they're winning. They go from sixty thousand a year job

304
00:23:34.480 --> 00:23:38.680
to two hundred and fifty thousand to half million, and

305
00:23:38.759 --> 00:23:44.119
somehow they're still lying awake at night stressed about money.

306
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It's a real thing. But I want you to ask yourself,

307
00:23:46.839 --> 00:23:51.240
how is that even possible? Because what happened is their

308
00:23:51.279 --> 00:23:55.160
expenses rose to swallow every single new dollar that the

309
00:23:55.920 --> 00:23:59.880
second that it arrived. The nicer house, the new trucks,

310
00:24:00.160 --> 00:24:04.720
the toys, the lifestyle stuff that nobody notices happening until

311
00:24:04.799 --> 00:24:11.680
you've trapped yourself in it. More income, zero margin, no

312
00:24:11.799 --> 00:24:15.960
breathing room at all. They traded a small money problem

313
00:24:16.039 --> 00:24:19.839
for a much, much bigger, much more expensive money problem,

314
00:24:20.880 --> 00:24:24.359
and then they just call it an upgrade. See. The

315
00:24:24.359 --> 00:24:27.799
bigger your lifestyle gets, the more your business has to

316
00:24:27.839 --> 00:24:33.799
produce just to keep you standing still. And what you're

317
00:24:33.839 --> 00:24:38.480
really doing is you're building a beautiful cage and then

318
00:24:38.519 --> 00:24:41.039
you have to feed it every month for the rest

319
00:24:41.119 --> 00:24:48.319
of your life. See. Sustainable success requires margin. That includes

320
00:24:48.480 --> 00:24:52.680
financial margin, but you also have to have that emotional

321
00:24:52.720 --> 00:24:57.240
margin and the time margin. Also, people need to practice

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00:24:57.400 --> 00:25:01.759
living below your means as you grow, especially as you grow,

323
00:25:02.799 --> 00:25:07.000
build the emergency fund before you build the toy collection.

324
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Invest consistently as boring and unsexy as that sounds. You know,

325
00:25:15.240 --> 00:25:19.519
keep some of that money around for downturns. Just keep

326
00:25:19.559 --> 00:25:24.119
this in mind. It's not maybe it's when the goal

327
00:25:24.920 --> 00:25:27.640
isn't to make a lot of money. The goal is

328
00:25:27.680 --> 00:25:30.599
to keep a lot of money, and you want to

329
00:25:30.640 --> 00:25:34.680
stay free while you do it. You see, income is

330
00:25:34.720 --> 00:25:39.319
what you earn, wealth is what you keep, and peace

331
00:25:39.880 --> 00:25:44.440
is what you do to protect it by just being

332
00:25:44.480 --> 00:25:48.680
disciplined and refusing to allow your appetite to grow faster

333
00:25:48.839 --> 00:25:52.559
than your ability to feed it. You see life in abundance.

334
00:25:52.680 --> 00:25:55.759
That's the goal. Here's the thing. I want you rich.

335
00:25:56.119 --> 00:25:59.799
But reckless spending is how you turn today's win into

336
00:25:59.799 --> 00:26:05.680
to tomorrow's nightmare. You see, discipline today buys freedom tomorrow.

337
00:26:07.359 --> 00:26:09.559
I've seen this play out. I've seen guys like in

338
00:26:09.559 --> 00:26:12.880
the food truck business really really do well. You know,

339
00:26:13.839 --> 00:26:17.559
he's bringing in three thousand dollars a day and it's

340
00:26:18.319 --> 00:26:20.519
I shouldn't say bringing in, he's bringing in a lot

341
00:26:20.519 --> 00:26:23.119
more than that, but he's actually profiting three thousand dollars

342
00:26:23.160 --> 00:26:26.319
a day, and in the next week he foolishly spends

343
00:26:26.359 --> 00:26:28.759
it and then you know what, Oh, I don't have

344
00:26:28.799 --> 00:26:30.480
the money for the mortgage, and I'm like, how you

345
00:26:30.559 --> 00:26:32.440
went out. You know, you got a regular job, and

346
00:26:32.480 --> 00:26:34.440
you went out on the weekends and you made two

347
00:26:34.480 --> 00:26:37.119
weekends this month and made six thousand extra dollars and

348
00:26:37.160 --> 00:26:41.759
you're broke. And that's what happens. When a business owner

349
00:26:41.839 --> 00:26:44.519
has an own self discipline. They can make all the

350
00:26:44.559 --> 00:26:46.799
money in the world. But if you foolishly spend it,

351
00:26:46.920 --> 00:26:49.759
or you let your lifestyle get bigger than where you are,

352
00:26:50.440 --> 00:26:52.160
those are the types of problems you're going to have.

353
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Rule number five, don't win alone and her rate your

354
00:27:00.359 --> 00:27:07.559
inner circle ruthlessly. Success is rarely destroyed from some outside force.

355
00:27:07.640 --> 00:27:11.880
You usually put up blockades for that. It's not usually

356
00:27:11.920 --> 00:27:16.160
the economy or a competitor or bad luck. It's almost

357
00:27:16.240 --> 00:27:20.240
always the people that we let closest to us. The

358
00:27:20.319 --> 00:27:24.039
bad business partner or the toxic employee that you kept

359
00:27:24.079 --> 00:27:27.359
around for two years longer than you should have because

360
00:27:27.920 --> 00:27:32.359
firing them felt hard. The friends or family who drain

361
00:27:32.640 --> 00:27:36.519
far more than they ever had. You know, the spouse

362
00:27:36.640 --> 00:27:41.039
that isn't aligned with the vision. There are spouses out

363
00:27:41.039 --> 00:27:44.880
there who are quietly rooting against everything that you're building.

364
00:27:47.359 --> 00:27:52.319
You know, the mentor handing you outdated, self serving advice

365
00:27:52.880 --> 00:28:00.160
from a economy and a system that just doesn't exist anymore. Well,

366
00:28:00.200 --> 00:28:03.400
the closest people to you either multiply you or they

367
00:28:03.440 --> 00:28:06.599
divide you. There is no neutral with that. So you

368
00:28:06.720 --> 00:28:10.880
need to surround yourself with people who iron sharpens iron,

369
00:28:11.680 --> 00:28:14.279
people who tell you the truth to your face, even

370
00:28:14.279 --> 00:28:19.279
if it's uncomfortable. People who are building their businesses and

371
00:28:19.359 --> 00:28:25.599
lives in the same direction you are. You know, Maya

372
00:28:25.640 --> 00:28:29.200
and I have co owned and built Fuzzy Life and

373
00:28:29.279 --> 00:28:35.440
Shimmer and Busy Bees for years. Okay, we built the shows,

374
00:28:35.480 --> 00:28:38.119
we've built the businesses, we've built the family, all of it.

375
00:28:39.400 --> 00:28:44.960
And I promise you the alignment under the roof is everything. See,

376
00:28:45.000 --> 00:28:49.079
it's the difference between a tailwind and a headwind every

377
00:28:49.359 --> 00:28:54.880
single day. And your kids, Okay, your kids watching you

378
00:28:54.960 --> 00:28:58.720
show up consistently become the proof of the things that

379
00:28:58.759 --> 00:29:03.680
you're saying, of what you're reaching. Okay, you can't buy that,

380
00:29:06.839 --> 00:29:10.279
and somebody needs to say this too. Sometimes protecting your

381
00:29:10.359 --> 00:29:16.160
future means lovingly, respectfully creating distance from people who have

382
00:29:16.240 --> 00:29:19.400
been in your life a long time. And you're not

383
00:29:19.480 --> 00:29:23.359
doing it out of cruelty. You're doing it out of clarity.

384
00:29:23.440 --> 00:29:26.680
You are doing it because you've joined rooms that have

385
00:29:26.759 --> 00:29:30.799
outgrown them, and you're allowed to want more than the

386
00:29:30.839 --> 00:29:35.559
people around you want for you. You see, that's not betrayal,

387
00:29:35.640 --> 00:29:40.680
that's called survival. The people who truly love you want

388
00:29:40.720 --> 00:29:43.920
you to grow, even when it means the relationship has

389
00:29:43.960 --> 00:29:46.880
to change its shape in some way to make room

390
00:29:46.960 --> 00:29:54.279
for it. Choose your circle wisely, because your ceiling, your

391
00:29:54.400 --> 00:30:00.519
absolute ceiling, gets quietly set by the quality of the

392
00:30:00.640 --> 00:30:03.920
five or six people standing closest to you. And that's

393
00:30:03.920 --> 00:30:11.960
a fact. Rule six. Commit to continuous learning because if

394
00:30:11.960 --> 00:30:18.279
you don't, you'll fall behind. Okay, Industries shift, technology changes

395
00:30:18.480 --> 00:30:27.519
everything faster every year. Customer expectations evolve, politics and markets

396
00:30:27.559 --> 00:30:33.440
and marketing, the platforms, the tools. It literally never stops moving.

397
00:30:35.039 --> 00:30:38.920
The thing that made you successful five years ago might

398
00:30:39.000 --> 00:30:43.519
be the exact thing that's holding you back today. If

399
00:30:43.559 --> 00:30:49.680
you're not learning deliberately on purpose, you're quietly becoming obsolete,

400
00:30:50.480 --> 00:30:52.599
and not all at once, but I'm talking about slowly,

401
00:30:53.759 --> 00:30:57.440
comfortably right up until the day the world has moved

402
00:30:57.480 --> 00:31:00.400
on without you and you can't figure out why the

403
00:31:00.400 --> 00:31:05.920
phone stopped ringing Again, I've been through this. See when

404
00:31:05.920 --> 00:31:09.880
I started in broadcasting, the whole game was completely different.

405
00:31:11.119 --> 00:31:14.079
The tools that we use to produce shows today didn't

406
00:31:14.079 --> 00:31:17.599
even exist a couple of years ago. If I dug

407
00:31:17.640 --> 00:31:22.279
in my heels and refuse to learn, fuzzy life would

408
00:31:22.359 --> 00:31:25.640
be just a fond memory by now instead of a

409
00:31:25.720 --> 00:31:31.839
growing network. You know, continuous learning is not the same

410
00:31:31.920 --> 00:31:35.519
thing as chasing every shiny new trend that floats across

411
00:31:35.559 --> 00:31:42.160
your feed. It's about staying genuinely curious, asking better questions,

412
00:31:42.240 --> 00:31:45.759
being secure enough to admit out loud that you don't

413
00:31:45.799 --> 00:31:50.160
know something and that you're going to find out. The

414
00:31:50.240 --> 00:31:53.880
most dangerous to words in business that I know of

415
00:31:55.720 --> 00:32:00.599
are I know the second you say them and mean them, well,

416
00:32:00.640 --> 00:32:04.960
you stop growing. So read and I'm talking about real books,

417
00:32:05.000 --> 00:32:10.279
not just headlines. Listen to the smart voices, Okay, including

418
00:32:10.359 --> 00:32:14.000
other episodes right here on this show. Talk to people

419
00:32:14.039 --> 00:32:16.880
who are doing it better than you, and then actually

420
00:32:16.880 --> 00:32:21.359
shut up and listen when they answer. Stay curious, like

421
00:32:21.480 --> 00:32:25.839
your livelihood depends on it, because it does. Commit to

422
00:32:25.880 --> 00:32:29.920
getting one percent sharper every week. If you can do

423
00:32:29.960 --> 00:32:33.640
a book, a conversation, you know, a new skill or

424
00:32:33.680 --> 00:32:39.400
honing a skill that compounds into something staggering over ten years.

425
00:32:40.359 --> 00:32:43.200
The exact moment that you've decided that you got it

426
00:32:43.240 --> 00:32:47.519
all figured out is the moment that the world starts

427
00:32:47.519 --> 00:32:53.319
passing you by. Now, speaking of the tools that keep

428
00:32:53.400 --> 00:32:58.240
me building instead of falling behind, well, I want to

429
00:32:58.279 --> 00:33:01.640
talk to you about something that I actually use every

430
00:33:01.680 --> 00:33:05.759
single day actually to make this whole network run. Now,

431
00:33:05.799 --> 00:33:10.680
if you've ever produced anything, a podcast, a video, a

432
00:33:10.799 --> 00:33:14.519
real an ad for your own business, you know the

433
00:33:14.599 --> 00:33:18.880
hardest part usually isn't the idea. It's finding the right

434
00:33:18.960 --> 00:33:22.920
footage or the right music bed, the right sound effect

435
00:33:22.960 --> 00:33:26.400
that makes the thing feel real. The emotion is there,

436
00:33:27.519 --> 00:33:30.880
and that's exactly why today's episode is also brought to

437
00:33:30.920 --> 00:33:34.680
you by story Blocks. Here's what really matters to me

438
00:33:34.720 --> 00:33:39.480
about it. Story Blocks is a one hundred percent human

439
00:33:39.519 --> 00:33:44.440
made stock media library. Every asset in there, the footage,

440
00:33:44.480 --> 00:33:49.400
the music, the sound effects, the templates, the images, is

441
00:33:49.480 --> 00:33:54.079
made by a real professional filmmaker or artist. It's never

442
00:33:54.160 --> 00:33:59.000
AI generated, it's all professionally curated, it's all pre licensed,

443
00:33:59.400 --> 00:34:03.240
and it's all ready to drop straight into monetized content

444
00:34:03.799 --> 00:34:08.239
under one subscription. And when you download something, you're directly

445
00:34:08.320 --> 00:34:12.119
supporting a working artist. Okay, and that part matters to me,

446
00:34:13.239 --> 00:34:17.519
and honestly, it has saved me an enormous amount of time.

447
00:34:18.440 --> 00:34:22.159
At Fuzzy Life, we're producing across a whole stack of

448
00:34:22.280 --> 00:34:27.079
shows at once, cinematic stuff and scored storytelling. It's a

449
00:34:27.199 --> 00:34:32.800
full catalog. Having one library with unlimited downloads means my

450
00:34:32.920 --> 00:34:37.199
team can test and experiment and find exactly the right

451
00:34:37.360 --> 00:34:43.119
sound without every without ever watching the meter. The members

452
00:34:43.360 --> 00:34:45.480
save an average of three and a half to four

453
00:34:45.519 --> 00:34:48.519
hours a week, and I believe it. I've looked at

454
00:34:48.519 --> 00:34:51.280
it because that's the time I get to hand right

455
00:34:51.320 --> 00:34:55.400
back to my family. More than one hundred and fifty

456
00:34:55.480 --> 00:34:58.519
thousand creators and businesses lean on it as part of

457
00:34:58.559 --> 00:35:03.199
their workflows, and now we're right there alongside them. Head

458
00:35:03.239 --> 00:35:07.639
to storyblocks dot com forward slash hanson to access the

459
00:35:07.760 --> 00:35:12.760
human made stock media library that's essential to my workflow.

460
00:35:13.360 --> 00:35:16.679
For a limited time, they're offering fifteen percent off any

461
00:35:16.800 --> 00:35:22.039
annual plan, and that discount is only available through my link. Again.

462
00:35:22.119 --> 00:35:27.519
That's storyblox dot com forward slash Hanson for fifteen percent

463
00:35:27.559 --> 00:35:34.400
off annual plans. Storybooks dot com Forward slash Hanson. Okay,

464
00:35:35.360 --> 00:35:39.800
let's get back to this now, right, So rule number seven,

465
00:35:40.719 --> 00:35:47.039
Stay humble. Let me say that again, stay humble. Confidence attracts,

466
00:35:48.079 --> 00:35:52.239
irrogance repels, and there is a razor thin line between

467
00:35:52.280 --> 00:35:55.599
the two of them. Now, if you cross it, it

468
00:35:55.639 --> 00:36:00.239
will cost you everything that you've tried to build. You know,

469
00:36:00.320 --> 00:36:05.400
confidence is magnetic and it draws people in. It attracts opportunities,

470
00:36:06.239 --> 00:36:11.559
talent and partners and customers. People naturally want to be

471
00:36:11.599 --> 00:36:16.679
around someone who believes calmly in what they're doing. Now,

472
00:36:16.760 --> 00:36:21.840
let's put this arrogance. It pushes all of the good away,

473
00:36:22.960 --> 00:36:26.679
and it does it really fast. The second that you

474
00:36:26.719 --> 00:36:30.039
start believing in your own press, the moment that you

475
00:36:30.079 --> 00:36:33.639
start acting like you're untouchable, like the rules are for

476
00:36:33.719 --> 00:36:39.199
other people, and you just stop listening. See when you

477
00:36:39.320 --> 00:36:43.559
stop listening, you stop learning, and you stop adapting. Then

478
00:36:43.599 --> 00:36:48.639
you start sliding. You can't feel it yet, but you

479
00:36:48.800 --> 00:36:51.039
have to keep this in check. So here's the test

480
00:36:51.119 --> 00:36:56.000
that I use on myself. Am I still asking questions?

481
00:36:56.400 --> 00:37:01.760
Or have I started only making statements? Am I still

482
00:37:01.960 --> 00:37:06.119
genuinely curious about people who know more than me? Or

483
00:37:06.519 --> 00:37:11.840
have I started talking over them? Because arrogance always shows

484
00:37:11.920 --> 00:37:15.880
up first as a quiet refusal to learn to be coached,

485
00:37:16.840 --> 00:37:19.440
and it's subtle, and it feels kind of like confidence.

486
00:37:20.039 --> 00:37:23.280
It feels almost like, well, I've earned this. And I'll

487
00:37:23.320 --> 00:37:25.639
tell you what it is, the most expensive feeling in

488
00:37:25.679 --> 00:37:30.639
the world. You know. I came up in this business,

489
00:37:30.800 --> 00:37:36.360
or all these businesses, the last two through the Ozark Hills. Okay.

490
00:37:36.400 --> 00:37:38.760
When I was a kid, I watched my dad run

491
00:37:38.800 --> 00:37:43.000
a bee farm. I watched my mom run a CPA office.

492
00:37:43.400 --> 00:37:45.800
I worked, I picked rocks, I worked on farms. I

493
00:37:45.800 --> 00:37:50.920
shoveled horse crap, buckets and brushes and long hot days

494
00:37:50.920 --> 00:37:54.800
in the sun. And I will never forget that, because

495
00:37:54.840 --> 00:37:57.920
the day that I start thinking that I'm too important

496
00:37:58.039 --> 00:38:01.599
to do the small blue cot, humble work is the

497
00:38:01.719 --> 00:38:04.920
day I've already lost the very thing that got me here.

498
00:38:06.880 --> 00:38:09.519
You know, the people that sit there that you aspire

499
00:38:09.559 --> 00:38:14.320
to be, they're almost always the most curious people. They're

500
00:38:14.320 --> 00:38:19.599
almost always the most grateful people, and they're almost always

501
00:38:20.000 --> 00:38:24.199
the quickest to give credit away. Okay, that's not by accident.

502
00:38:26.320 --> 00:38:31.880
Stay teachable, Stay grateful, and remember exactly where you came from,

503
00:38:32.599 --> 00:38:35.559
and also remember the people who carried you back when

504
00:38:35.599 --> 00:38:42.400
you had absolutely nothing. Rule them right, You got to

505
00:38:42.480 --> 00:38:49.239
keep your word. Character compounds like interest, your handshake, and

506
00:38:49.280 --> 00:38:53.599
your promises and your deadlines, the little things you casually

507
00:38:53.719 --> 00:38:57.719
say you'll do and then you just simply forget about people,

508
00:38:57.920 --> 00:39:02.519
remember every one of them. Most people have a mental ledger,

509
00:39:02.639 --> 00:39:07.119
whether they mean to or not. In business, in family,

510
00:39:07.440 --> 00:39:13.559
in life, reliability builds like this moat around the castle

511
00:39:14.280 --> 00:39:18.280
that nothing else can match. When you become the person

512
00:39:18.320 --> 00:39:21.119
who simply does what they said they do, and you

513
00:39:21.199 --> 00:39:25.760
do it consistently every single time, that's very rare. That's

514
00:39:26.159 --> 00:39:30.119
genuinely rare and rare. Like I've said a million times,

515
00:39:30.239 --> 00:39:34.760
rare is valuable. And you know where it gets tested.

516
00:39:35.440 --> 00:39:38.639
It's not in the big dramatic moments when everybody's watching.

517
00:39:39.840 --> 00:39:43.880
It's literally in the small ones that nobody sees. The

518
00:39:43.960 --> 00:39:47.480
follow up call that you said you would make the

519
00:39:47.519 --> 00:39:50.760
refund to a customer, that you promised you would make

520
00:39:51.719 --> 00:39:55.920
the fifteen minute favor for someone who can absolutely do

521
00:39:56.000 --> 00:40:00.320
nothing for you in return keeping your word, and it's

522
00:40:00.360 --> 00:40:04.280
inconvenient when there's no audience, when breaking it would cost

523
00:40:04.360 --> 00:40:09.599
you nothing, at least visibly. That's where character is forged.

524
00:40:10.880 --> 00:40:14.800
Character isn't loud, it doesn't announce itself. It just sits

525
00:40:14.840 --> 00:40:18.639
there and it compounds quietly. It does it in the dark,

526
00:40:18.679 --> 00:40:22.320
and it does it over years, and then every five years,

527
00:40:22.880 --> 00:40:27.639
and then decades, and it's done one kept promise at

528
00:40:27.639 --> 00:40:30.960
a time, until one day you look up and you

529
00:40:31.079 --> 00:40:34.559
realize it's quietly become the most valuable thing you own.

530
00:40:35.480 --> 00:40:37.960
You guard it, you protect it, and you do it

531
00:40:38.039 --> 00:40:45.519
because it's a treasure. Rule Number nine, take care of

532
00:40:45.599 --> 00:40:51.360
your body. Okay, it's going to send you a bill too.

533
00:40:51.400 --> 00:40:56.440
Many entrepreneurs treat their body like machines that can run forever,

534
00:40:57.000 --> 00:40:59.480
drink it tons of coffee and dealing with tons of

535
00:40:59.519 --> 00:41:02.719
stress for hours and hours, and then getting hardly no sleep,

536
00:41:03.199 --> 00:41:07.440
no real food, and no exercise. There's there's no recovery.

537
00:41:07.559 --> 00:41:12.079
Just push, push, push, and assume that the warranty never

538
00:41:12.159 --> 00:41:17.079
expires on your body. Well, it does expire. The warranty

539
00:41:17.360 --> 00:41:20.440
runs out, and it usually runs out at the worst

540
00:41:20.639 --> 00:41:25.639
possible time that it can. Eventually the bill comes due

541
00:41:26.360 --> 00:41:31.039
and your body does not accept the excuses as payment.

542
00:41:32.599 --> 00:41:37.719
I know this rule intimately, more intimately than I ever

543
00:41:37.760 --> 00:41:42.599
wanted to. Okay, over my time, over thirty years, I

544
00:41:42.679 --> 00:41:47.239
have taken some big ones. Blind disease that knocked me

545
00:41:47.400 --> 00:41:52.199
completely sideways and flat. You know, the type of bone

546
00:41:52.320 --> 00:41:56.280
deep exhaustion you can't explain to someone who hasn't lived it.

547
00:41:57.880 --> 00:42:02.079
Veneer's disease, you know, messing with my balance, vertigo, the

548
00:42:02.119 --> 00:42:05.480
whole world spinning out from under me with no warning,

549
00:42:06.920 --> 00:42:11.920
the literal lightning strike that I keep mentioning it actually happened,

550
00:42:13.280 --> 00:42:16.880
a heart attack. Now, any single one of those could

551
00:42:16.880 --> 00:42:19.719
have been the end, could have been the final chapter.

552
00:42:20.199 --> 00:42:24.400
Just roll the credits on Jeremy. But I kept showing

553
00:42:24.480 --> 00:42:29.239
up for my business, for my wife, for my kids

554
00:42:29.360 --> 00:42:33.440
who need their dad to be president, not just providing.

555
00:42:34.840 --> 00:42:41.199
I have to be there for them. Now. I didn't

556
00:42:41.199 --> 00:42:43.400
do it perfectly. I want to be clear about that.

557
00:42:43.800 --> 00:42:48.559
I have lots of scars and fear lead entered the

558
00:42:48.599 --> 00:42:56.480
conversation a lot very very dark times, but I kept continuing. Anyway.

559
00:42:57.440 --> 00:43:01.000
There were times I genuinely wonder when I went to

560
00:43:01.079 --> 00:43:04.559
bed if I was going to see morning. Okay, nights

561
00:43:04.880 --> 00:43:10.119
the room would not stop spinning, nights that my heart

562
00:43:10.199 --> 00:43:12.280
was acting weird and it felt like a stranger in

563
00:43:12.320 --> 00:43:15.800
my own chest. And in those nights, I promise you

564
00:43:15.920 --> 00:43:19.639
I was not thinking about revenue. I wasn't thinking about

565
00:43:19.679 --> 00:43:23.320
download numbers or sponsorship deals or the net worth that

566
00:43:23.400 --> 00:43:26.480
I had. I was thinking about my wife, and I

567
00:43:26.519 --> 00:43:30.400
was thinking about my kids. I was thinking about whether

568
00:43:30.480 --> 00:43:33.800
I had built a life that meant something or just

569
00:43:33.840 --> 00:43:38.320
a balance sheet that looked good from the outside. You See,

570
00:43:38.360 --> 00:43:43.760
that's the clarity when life gives you sickness. See, whether

571
00:43:43.800 --> 00:43:46.960
you ask for it or not, it strips away every

572
00:43:47.079 --> 00:43:50.760
single thing that doesn't matter, and it leaves you staring

573
00:43:50.800 --> 00:43:55.599
in the dark. There's not many things that do matter.

574
00:43:56.920 --> 00:43:59.280
You see. Nobody on a hospital bed is wishing that

575
00:43:59.320 --> 00:44:02.880
they'd spent one more night at the office, not one

576
00:44:02.960 --> 00:44:08.719
single person in the history of the world. No, what

577
00:44:08.760 --> 00:44:13.960
this taught me louder and clearer than any success book ever.

578
00:44:15.639 --> 00:44:19.239
You don't build a business so you can own it. See,

579
00:44:19.280 --> 00:44:22.039
you build it to create freedom. And I'm talking about

580
00:44:22.079 --> 00:44:26.719
real freedom, the freedom that you have to be present

581
00:44:26.840 --> 00:44:29.960
and live, the freedom to be there for the people

582
00:44:30.000 --> 00:44:34.119
who'd still be standing at your bedside long after your

583
00:44:34.119 --> 00:44:38.159
business was gone. You See, if your business is quietly

584
00:44:38.239 --> 00:44:41.719
stealing your health, or your marriage, your time with your kids,

585
00:44:41.719 --> 00:44:44.400
maybe your peace of mind. I don't care how much

586
00:44:44.440 --> 00:44:47.880
money you're making, it's not a success. I don't care

587
00:44:47.920 --> 00:44:52.119
what the bank account says. That's just really expensive failure.

588
00:44:54.119 --> 00:44:58.639
So take care of your body, sleep, move your body,

589
00:44:59.119 --> 00:45:01.880
eat like you add. Actually intend to be here in

590
00:45:01.960 --> 00:45:07.280
twenty years. The business will thank you, your family will

591
00:45:07.320 --> 00:45:10.480
thank you, and one day the older version of you,

592
00:45:10.559 --> 00:45:16.960
the one who got to stick around, will thank you. Now.

593
00:45:17.039 --> 00:45:22.519
Rule number ten, Know your deep why you know money

594
00:45:22.519 --> 00:45:25.559
and fame? They fade. See money as a tool, and

595
00:45:25.599 --> 00:45:29.599
that's all it is. Fame is here today, gone tomorrow.

596
00:45:31.320 --> 00:45:34.239
Followers are just numbers on a screen that you don't

597
00:45:34.280 --> 00:45:41.119
actually own. When problems get bigger, they get heavy, and

598
00:45:41.519 --> 00:45:43.559
when they do it on a long enough timeline, they

599
00:45:43.760 --> 00:45:50.519
always stay. There's always going to be that None of

600
00:45:50.519 --> 00:45:54.480
those things are strong enough to hold you up. The

601
00:45:54.599 --> 00:45:59.360
only one thing is purpose, a reason that goes deeper

602
00:45:59.360 --> 00:46:03.480
than the money. So I want you to ask yourself,

603
00:46:04.159 --> 00:46:07.599
ask yourself the real question. Why are you actually doing this?

604
00:46:09.480 --> 00:46:12.199
Is it for the freedom to be fully present with

605
00:46:12.239 --> 00:46:17.079
your wife or maybe your kids, to build something durable

606
00:46:17.079 --> 00:46:21.639
that your family can inherit Is it to solve a

607
00:46:21.800 --> 00:46:26.880
real problem for real people in your community. Is it

608
00:46:26.880 --> 00:46:30.719
to prove something to yourself about what you're actually capable of?

609
00:46:34.119 --> 00:46:38.360
Now for me, after everything, the why I got is

610
00:46:38.599 --> 00:46:43.360
real simple. I want to build things that outlast me.

611
00:46:44.800 --> 00:46:49.360
I want my kids to inherit something of value, not

612
00:46:50.760 --> 00:46:53.960
just something of value, but a blueprint for how a

613
00:46:54.119 --> 00:46:57.559
man builds without burning his life down to do it.

614
00:46:58.599 --> 00:47:01.400
I want to still be standing, healthy and present when

615
00:47:01.440 --> 00:47:05.719
my grandkids are here. You see, that's the engine. That's

616
00:47:06.239 --> 00:47:09.719
what gets me back to the desk on the days

617
00:47:09.760 --> 00:47:15.079
that my willpower's gone. Now, there's no wrong answer to this,

618
00:47:15.159 --> 00:47:18.800
but there is a shallow one. And if your why

619
00:47:19.079 --> 00:47:22.199
isn't bigger and deeper than the obstacles standing in front

620
00:47:22.239 --> 00:47:25.159
of you, then is very simple. The obstacles are going

621
00:47:25.239 --> 00:47:31.039
to win. So get crystal clear about it. Write it

622
00:47:31.119 --> 00:47:34.320
down somewhere that you actually see it, and revisit it often.

623
00:47:35.719 --> 00:47:37.400
Do it, and don't do it on the easy times.

624
00:47:37.519 --> 00:47:40.559
Do it on the hard days, the days that you

625
00:47:40.679 --> 00:47:42.760
just this is not worth it, the days you want

626
00:47:42.800 --> 00:47:47.880
to quit. And then let that purpose fuel the systems

627
00:47:47.960 --> 00:47:52.519
and the discipline we've been talking about this whole episode. See,

628
00:47:52.559 --> 00:47:58.000
purpose without discipline is just a daydream. Discipline without purpose

629
00:47:58.159 --> 00:48:02.800
is just grinding, and you have to have both. You

630
00:48:02.920 --> 00:48:08.119
have to have them going in the same direction. So

631
00:48:08.199 --> 00:48:12.800
what is the sustained formula. Here's something you can write down,

632
00:48:12.840 --> 00:48:16.400
maybe screenshot, tattoo it on your wall if you want to.

633
00:48:17.679 --> 00:48:22.360
This is a simple framework for sustainable success. Seven letters

634
00:48:22.360 --> 00:48:29.639
sustain s serve others. First, lead with real value, and

635
00:48:29.840 --> 00:48:35.679
value compounds come back you over time, and it happens always.

636
00:48:37.000 --> 00:48:43.079
You understand your deeper purpose. Your why is the engine

637
00:48:43.360 --> 00:48:49.679
under everything else. S Stay disciplined in the small daily

638
00:48:49.760 --> 00:48:53.199
things because the daily things are the only things that

639
00:48:53.280 --> 00:48:59.480
actually compound. T Take care of your temple. Your health

640
00:48:59.559 --> 00:49:02.280
is the place platform that every other win has to

641
00:49:02.360 --> 00:49:08.960
stand on. Ay, always keep learning and adapting, because the

642
00:49:08.960 --> 00:49:15.239
moment you stop, the slide starts. I Invest deeply in

643
00:49:15.320 --> 00:49:19.719
your key relationships, your marriage, your kids, your inner circle.

644
00:49:20.440 --> 00:49:27.719
They're the actual prize. And never sacrifice tomorrow's peace for

645
00:49:27.840 --> 00:49:35.000
today's ego or today's quick win. Serve understand, stay disciplined,

646
00:49:35.760 --> 00:49:41.320
take care of yourself, always adapt, invest in people, never

647
00:49:41.519 --> 00:49:47.519
trade tomorrow for today. Sustain live it. I'm talking actually

648
00:49:47.599 --> 00:49:49.920
live it. Don't just nod along and forget about it

649
00:49:49.960 --> 00:49:53.519
by lunch, and you will build something that lasts a

650
00:49:53.559 --> 00:49:59.480
whole lot longer than you do. So the truth is,

651
00:49:59.519 --> 00:50:05.719
everybody want success, almost nobody prepares themselves to actually keep it,

652
00:50:06.480 --> 00:50:08.679
to hold it in their hands without it burning their

653
00:50:08.800 --> 00:50:15.239
entire life down. Sustainable success isn't about becoming the richest

654
00:50:15.239 --> 00:50:17.440
guy in the room, or the most famous or the

655
00:50:17.440 --> 00:50:23.679
most followed. It's about becoming that person, the kind of entrepreneur,

656
00:50:24.079 --> 00:50:26.119
the kind of husband, the kind of parent who can

657
00:50:26.159 --> 00:50:29.920
handle the winds without losing the things that actually matter,

658
00:50:31.719 --> 00:50:37.400
your integrity and your family, your health, your faith, your peace, yourself.

659
00:50:39.719 --> 00:50:43.800
Build something that your grandchildren can point to one day

660
00:50:43.840 --> 00:50:48.159
with pride. Build a life you don't constantly need to

661
00:50:48.360 --> 00:50:52.639
escape from. If you're trying to escape from your own life,

662
00:50:52.679 --> 00:50:54.519
no amount of money is ever going to fix it.

663
00:50:56.079 --> 00:50:59.480
So measure yourself differently than the world tells you to.

664
00:51:00.639 --> 00:51:05.519
Don't just ask did I win this year? Okay? Ask

665
00:51:06.599 --> 00:51:09.800
ask is the way I'm winning right now? Something that

666
00:51:10.280 --> 00:51:13.159
I can still be doing, healthy and whole and surrounded

667
00:51:13.199 --> 00:51:16.840
by the people that love me twenty years from today.

668
00:51:17.800 --> 00:51:21.480
If your answer is no, then it's not a strategy.

669
00:51:21.599 --> 00:51:26.199
It's a countdown clock. The greatest success isn't what you

670
00:51:26.360 --> 00:51:29.679
manage to achieve in the sprint. It's what you're able

671
00:51:29.760 --> 00:51:35.039
to sustain over the long haul the marathon. And that's

672
00:51:35.119 --> 00:51:41.960
the real game, and it's the only game truly worth playing. Now.

673
00:51:42.000 --> 00:51:46.039
If this one hit you differently today, do a couple

674
00:51:46.079 --> 00:51:48.840
things for me. Share it with somebody out there grinding

675
00:51:49.239 --> 00:51:53.039
who really needs to hear this message. Leave a review

676
00:51:53.119 --> 00:51:56.400
if you're on a platform that lets you, and reply

677
00:51:56.639 --> 00:51:59.599
to the Built Different newsletter, or just reach out and

678
00:51:59.599 --> 00:52:02.599
find me. Tell me the one rule that you're doubling

679
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down on this week. Okay, I live every one of them,

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and I mean that. This is the Jeremy Hanson Podcast.

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We're out here building different, not just for the win,

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but for the whole life that comes after it. So

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go build hard and build big. I truly want that

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for you. Build it like you intend to be around

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to enjoy it, present, healthy and surrounded by the people

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that love you. I'll see you next week. Thank you

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for listening to the Jeremy Hanson Podcast. Go to Jeremy

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00:52:47.079 --> 00:52:52.039
Hanson dot pro, follow and sign up for the newsletter

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Built Different. Share this episode to an entrepreneur who needs

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to hear it, And again, thank you for listening.