Aug. 11, 2026

OPTIMIZED ENTREPRENEUR What Is the Best Version of You

Show Notes
Transcript

You measure revenue, margin, conversion, churn. When was the last time you measured you? Jeremy Hanson on building a scoreboard for the person doing the building.The episode opens in December, closing out the best year the company had ever had. Every number up. And at the bottom of the year-end template, a section labeled Highlights, sitting blank — because everything he wanted to type into it was a number he'd already typed somewhere else. A few days later somebody asked how his year was. He answered instantly with the growth percentage. Then they asked again: no, how was your year? And he had nothing.We measure our businesses because if you don't measure something, it's hard to know whether it's getting better. That isn't a business principle. It's just how attention works. The number gets looked at, so the number gets managed. Which means most of us have spent twenty years managing the company and not once measuring the builder.But optimization requires something first: you have to know what you're optimizing for. Ask an entrepreneur what they want and you get more. More what, by when, measured how? You'd never accept that answer from someone in your business. You'll accept it from yourself for a decade.So the episode gets specific. Not the perfect version of you — the best realistic version. What time do they wake up, how do they handle stress, what does enough look like? And then the question that matters most: what does that person's Tuesday look like? Anybody can imagine the vacation. Your life isn't made out of vacations. It's made out of Tuesdays.From there, the practical build. A personal scoreboard across five areas, scored one to ten each week, with one sentence underneath explaining why — because the sentence is where you accidentally tell yourself the truth. Why the business scoreboard has an unfair advantage: it updates constantly, it's precise, somebody built software to make sure you see it. Nobody sends you a weekly report on how present you were. So one scoreboard shouts and the other whispers.The episode also handles the objection every honest entrepreneur will raise. There are seasons. Sometimes business gets eighty percent, and that's fine. The danger is when a season quietly becomes a permanent lifestyle, and there's a nine-second test for that: did the season have an actual end date, and when it arrived, did anything change?Because money is recoverable and time isn't. Some opportunities expire, and they expire quietly. Nothing announces it. One year your kid stops asking, and you don't notice the last time was the last time, because it looked like all the other times.

A Fuzzy Life Entertainent Production

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Welcome to optimized entrepreneur. What is the best version of you?

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You know you measure your business, so why don't you

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measure your life. It was December and I was closing

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out probably the best year my company had ever had.

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Every number was up, revenue, margin, headcount. The chart had

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that shape that you spend years hoping for, you know,

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where the line stops being a line and it starts

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being a decision that you feel you made correctly. See.

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I was building the year end summary and at the

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bottom of the template there was a section I'd put

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there myself years earlier, just called it highlights. I sat

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and I just I looked at it, that that blank

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space for a long time, because everything I wanted to

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type in it was a numbered I'd already typed in

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somewhere else. And that should have been the moment, but

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it wasn't. The moment actually came a few days later

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when somebody asked me how my year was, and I

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answered instantly, I told them now the growth percentage. I

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had it right there, almost ready, like a man who'd

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been waiting all year for somebody to ask, you know.

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They nodded, they said, no, how was your year? And

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I sat there kind of perplexed, like I had nothing.

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I stood there, running the search and coming back empty.

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And what I finally landed on was that I couldn't

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remember most of that year. I want you to think

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about it. Can you remember most of this year? Twelve months?

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The best year of my professional life? And when I

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went looking for the year itself, not the results of

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the year, the actual living of that year, there was

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almost nothing in my head. Now I could tell you

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exactly what the business did. I couldn't tell you what

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I did. I knew every number about the company, everything

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that I'd built, and I did not have a single

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measurement of the person who actually built it. Okay, because

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we are good at measuring what we build, and most

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of us have never once ever measured the builder. Well,

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the demise the rid of my Dad. They got a

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nine of free optivize one dot com. I'm mind your

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business and your live optivenizont com. So chapter one we

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measure everything. Okay. If you're an entrepreneur, think about how

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much of your life revolves around numbers, revenue and profit

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and sales and leads, conversion rates, bank balances, payroll, you know,

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c a customer acquisition, to download, subscribers, followers, open rates growth.

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I mean, we have dashboards and spread sheets and reports

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and KPIs. We measure our business because we understand this

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very very simple thing. If you don't measure something, it's

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difficult to know whether it's getting better. Okay, that's not

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a business principle. That's how attention works. The number gets

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looked at, so the number gets managed, which raises a question,

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when was the last time you actually measured you? You know,

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outside of your company, not your company, not your bank account,

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not your productivity. But actually, you see, somewhere down this

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path of life, most of us develop an idea of

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the person that we want to become, or at least

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that we wanted to become. Sometimes in the past tense.

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You know, maybe maybe we never wrote it down, maybe

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we never even said it out loud, but the picture

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in our mind was there. I want you to think

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about that. Think right now, what did I want to be?

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And there will be a picture in your head. It's undeniable.

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You can't trick your brain not to do it. You know.

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Maybe it's the kind of husband or wife that we

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wanted to be, or the kind of parent that we

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wanted to be long to be. Maybe it was our body,

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Maybe it was a shape that we wanted to be in.

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Maybe it was the kind of friend that we wanted

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to be. Maybe it was the amount of freedom that

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we wanted, or the relationship that we wanted with our children,

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the things that we wanted to experience, the person we

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wanted to see when we looked in that mirror. And

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then life happened. Somehow, it just got in the way.

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We started building and working, chasing solving problems, paying bills,

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raising kids, running companies, just trying to get ahead. And

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one day you look around and you realize, I've measured

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everything I've built except the person doing the building. So

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the question for today sounds super simple, and it is not.

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What does the best version of you actually look like?

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Here's chapter two. Here's the thing. You cannot optimize what

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you haven't defined. Okay, this shows name literally optimized entrepreneur.

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And when we hear the word optimization almost all the

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time we think about the business. Okay, how do I

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make this faster, how do I make this more profitable,

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how do I remove waste? How do I improve this system?

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How do I build this great system? But optimization requires something. First,

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you have to know what you're optimizing for, and I

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think that's where a lot of entrepreneurs they just get lost.

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Ask somebody what they want from their business, and you'll

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hear something like, well, I want to make more money? Okay,

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how much? Well, I don't know, just more? How much

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do you want to work less? Okay? Well how much less?

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I don't know. What do you want your family to

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look like? Well, I want it to be better. Well

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what does better mean? What kind of physical condition do

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you want to be in? Well? I need to get healthier,

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don't care? What does healthy mean? See, we're chasing targets

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we haven't defined, and then we're surprised that we never

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feel like we arrived. Of course, we never arrived because

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arrival requires a location. See. Notice that you would never

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accept this in your business. You would never let somebody

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bring you a plan whose goal was more. You'd ask

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more than what by? When measured how, you'd send them

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back to the desk. You wouldn't just accept it. But

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the thing is you will accept it from yourself, and

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you'll do it for a decade. So you can't hit

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a target that you refuse to define. So let's define

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one again, I'm not talking about the perfect you. I'm

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talking about the best version of you. And there's a difference.

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A perfect doesn't exist. It's a unicorn, it's an anomaly.

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The best version of you absolutely exists. You've met it,

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you've met her, You've just never written down what they're

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doing at the time. Now, Chapter three, I've had different

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versions of me. Okay, if you've lived long enough, you

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know exactly what I'm talking about. There have been versions

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of yourself that you really liked. You know. You were disciplined,

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you were sharp. You know, you were there, you were present,

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that you that woke up with energy, the one that

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took care of yourself you know, really well, you were

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doing awesome, great work. You were connected to your family,

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you know, the one that laughed more and the one

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that slept better. You know, your life felt like you

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were moving towards something. And then all of us we

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have the other versions, you know, the ones. You're exhausted

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and irritated one hundred percent of the time, you're distracted

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one hundred percent of the time. You're sitting with somebody

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you love while looking at your phone. You're eating whatever

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is convenient in the moment, whatever saves time. You're not exercising,

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you're working it constantly, but somehow you feel like you

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can never catch up. You have money coming in, but

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you don't feel successful. You have opportunities everywhere, but you

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don't have any peace to enjoy your life. Now, it's

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important for you to recognize that both people are you.

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That's super super important. See. We like to think of

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identity as something that's permanent. Well, this is who I am.

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Here's the thing. I just don't buy that anymore. After

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going through life, I don't buy that. I don't believe it.

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I've seen too many versions of myself that were completely different.

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Some I'm proud of, some I don't want back. And

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I've learned something. The version of you that shows up

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isn't an accident. It's not a phase. See, your habits

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are you. Your habits create the person. Your environment creates

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the person. Your schedule creates that person. Your priorities create

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that person. Very simple, your decisions create that person. And

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it's day after day. Okay. And I guess that's either

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the most discouraging thing in this episode or the most encouraging,

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depending on the point of view how you hear it.

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See if the version of you that showed up this

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year was manufactured by a set of inputs, whatever they are,

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then it can be manufactured again. See you've already proven

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to yourself. You've done it before without even meaning to.

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Chapter four. Okay, show me the Tuesday. I want to

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make this practical. So take business out of this for

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a minute. Imagine the best realistic version of yourself, not

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a fantasy. Okay, not the billionaire version. Not the version

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who has a private jet and six pack abs and

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you know the guy that can run around the world

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three times and never get tired, you know, and Walie's running.

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He can read three books a week, and you know

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somehow spends twelve hours a day with their family, the

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crazy unicorn version. No, not that one, the realistic version.

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What time does that person wake up, How much does

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that person sleep? What does that person eat offer to

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the exercise? How do they talk to their spouse? How

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much time do they spend with their children? What does

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their work they look like, how often do they take off,

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what do they do for fun? What do they spend

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their time with, How much do they drink? How much

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time do they spend staring at a screen? Do they read.

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What do they read? Do they learn well? What do

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they learn? How do they react when they get angry?

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How does that person handle stress? How much money does

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that person actually need? What does enough in their life

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look like? How much freedom do they actually have? What

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kind of friend are they? What kind of parent are they,

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What kind of spouse are they? What kind of leader

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is that person? Now you can rewind this and listen

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to it again, but I want you to put all

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of that into one specific question. What does that person's

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Tuesday look like? You see, that's a much more important

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question than what their dream vacation looks like. Anybody can

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imagine the vacation. I'll want you to show me the Tuesday. Okay,

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your life isn't primarily made out of vacations. It's made

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out of everyday, ordinary, boring tuesdays. See, you get roughly

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fifty two tuesdays a year. You'll get a handful of

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vacations if it's going good. So the math isn't even

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close now. When I finally did this for myself, the

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answer was almost embarrassingly ordinary, up early enough that the

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first hour belongs to me and not to some screen.

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The real work, the kind it requires thinking, not the

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kind that requires responding before ten in the morning, something

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physical in the middle of the day, dinner where the

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phone is in another room, in bed at a reasonable hour,

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which is the one I still lose most often. And

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that's it. That's the entire vision. It's weird, you know,

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no Jet or me making these videos on social media

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where I'm throwing hundred dollars bills in the air and

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you know nothing like that. And the honest thing about

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the Tuesday question is that it is answerable. You can't

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plan your way to a great life in the abstract,

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but you can absolutely describe a good Tuesday and then

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go look at whether you had one this week. Chapter five.

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The two scoreboards. Now, entrepreneurs are particularly vulnerable to this

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because business gives us incredibly easy scoreboards. Okay, revenue went up, good,

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profit went up, good, company grew good, more customers good,

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bigger house, good, more employees good. And those things can

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absolutely be good because guess what, I'm not anti money.

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I'm an entrepreneur. I like winning. I like building and

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creating things and making money. But there's a problem that's

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hiding inside all of that. See, a business scoreboard can

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tell you that you're winning what your life is telling

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you that you're losing. Revenue can be awesome while your

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marriage is falling into the crapper. Your company can be

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growing while your health is going downhill. You can have

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a lot more employees and have less freedom. You can

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make twice as much money while seeing your kids half

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as much. And the business scoreboard has an enormous unfair advantage.

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It updates constantly, it's precise, and it arrives in your inbox.

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You see, somebody already built software to make sure that

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you see it. But see, nobody built you a dashboard

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for the other stuff. Nobody sends you a weekly report

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on how present you were with your family. So one

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scoreboard sits there and shouts, and the other one barely whispers.

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And then we act surprise when we spend twenty years

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responding to the one that shouts the loudest. That's why

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00:17:56.279 --> 00:18:03.119
you need more than one scoreboard. Now let's take a break,

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00:18:03.920 --> 00:18:07.720
just for a second. For years, stock media was a

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00:18:07.759 --> 00:18:12.279
per project. The decision here, somebody needed to clip. We

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00:18:12.960 --> 00:18:16.079
bought a clip. It surfaced on an expense report a

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00:18:16.079 --> 00:18:21.200
month later. No leverage, no consistency, and a real number

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00:18:21.359 --> 00:18:25.039
at the end of the year. Now story Blocks has

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replaced that it's one hundred percent human made stock media library,

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a professional filmmaker or artist, never AI generated, and it's

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all pre licensed and cleared for monetized content under one subscription. Okay,

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the operational change mattered more than the cost change. Unlimited

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downloads means nobody on my team has to ask permission

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to sit there and experiment and get the best possible outcome.

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They pull six options and they keep one. Members save

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an average of three and a half hours a week,

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and I believe that number. Okay, So head to storyblocks

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dot com forward slash Hanson to access the human made

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stock media library that's essentral to my workflow here and

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at Fuzzy Life Entertainment. For a limited time, they're offering

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fifteen percent off any annual plan and that discount is

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only available through my link. Again, that's storyblocks dot Com,

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Forward slash Hanson, storybox dot com forward slash Hanson for

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fifteen percent off annual plans. Now, let's get back to

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this chapter six. Build a personal scoreboard. So if we

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measure our business, why wouldn't we measure the things that

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supposedly matter more every stay ingle. Entrepreneurs should have a

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personal scoreboard, and yours might be completely different from mine,

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And I guess that is the point. Maybe you measured

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yourself in five areas health, family, business, freedom, growth. Maybe

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there's another category that's important to you. Okay, maybe great?

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Just add it then once a week, give yourself a score.

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Okay one through ten, don't overcomplicate it. How was my

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health this week? Seven? Okay? Why well? I exercised three

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times eight pretty well, but I slept like garbage. Family

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five okay, well, why well I was physically home, but

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mentally I was at work. Business nine, Well, we had

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a fantastic week. Freedom Why three? Because the business owned

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every minute of my life. This week? About growth? Well eight,

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I learned something new, I challenged myself. I got better.

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Now go back, look at the scoreboard. So was it

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actually a good week? You know, that's an interesting question

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because your bank account might say yes, your life account

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may say something completely different. And notice which number is

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the outlier? Business at nine, Freedom at three? Okay, that's

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00:21:36.039 --> 00:21:39.440
not a coincidence, and it's not a tragic either. It's

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just information. It's the same week viewed from two different

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points of view, two directions, and only and you only

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ever had access to one of those directions before you

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00:21:51.640 --> 00:21:56.079
wrote the second one down. Now here's one morning. This

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only works if nobody's grading it. Can you picture somebody

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else reading your scoreboard the numbers start drifting upward because

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none of this is capable of being observed and honest

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at the same time. Okay, keep it somewhere private. A

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note on your phone is just fine. This isn't the document,

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it's a mirror. The score itself barely matters. By the way,

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you'll be inconsistent. A seven this month might be a

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five next month. Doesn't matter. What matters is the sentence

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underneath it, because the sentence is where you accidentally tell

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yourself the truth. Chapter seven. Measurement forces honesty, And I

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think that's why measurement really matters here. Not because a

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number improves your marriage, because whatever number you assigned to

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it doesn't, but because the measurement forces honesty. So you

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can tell yourself, you know, family is the most important

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thing in my life. Okay, show me your calendar. Okay,

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you can say my health matters. Okay, show me the

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00:23:10.799 --> 00:23:15.000
last thirty days, you can say I started this company

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because I wanted freedom. Okay, when was the last time

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you took a day completely off? See, we have to

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stop measuring our values by what we say matters and

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measure them by what receives our time. The thing is

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time is brutally honest. Your calendar doesn't care about your intentions.

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It records your real priorities. See, money will lie to

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you about your priorities. You can spend money on people

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that you're neglecting. You can buy a thing for somebody

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instead of being somewhere for them, and the transaction will

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look like love on a bake. Statement. Well, the thing

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is time can't do that. Time was either spent there

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or or it wasn't. Chapter eight. Your calendar is telling

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your story. Now, think about that. If somebody couldn't talk

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00:24:12.680 --> 00:24:17.039
to you, couldn't ask you what you cared about, couldn't

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00:24:17.079 --> 00:24:19.960
read your social media, couldn't listen to what you said,

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00:24:20.359 --> 00:24:22.799
and all they could see was your calendar for the

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00:24:22.880 --> 00:24:29.599
last year, what would they conclude mattered most to you? Now,

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I know that feels a little bit uncomfortable, feels a

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little bit weird, and it should because sometimes the story

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we're telling ourselves and the story our calendar is telling

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are completely different things. Well, we say family first, calendar

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says work first. We say that our health matters. Calendar says,

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oh maybe some days. We say we want our freedom.

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Calendar says available to only four to seven. And this

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isn't meant to create some sort of guilt. You know,

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here's the thing. Guilt is useless here. Guilt is just

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a feeling that lets you experience the cost without changing

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00:25:12.599 --> 00:25:17.039
your behavior. I'm saying it because you can't change something

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that you refuse to actually see. So open your eyes.

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Go look open last month, not to judge it, but

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00:25:25.720 --> 00:25:30.519
just simply to read it. Count the blox. How many

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00:25:30.519 --> 00:25:34.119
hours went to work? How many went to something that

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wasn't work but also wasn't rest, which is the category

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00:25:41.039 --> 00:25:44.079
most of us are actually drowning in. How many hours

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are genuinely unaccounted for? And where do you suspect those went? See?

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You do this exact analysis on your business every quarter,

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and you do it without thinking about it or even flinching.

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Chapter nine. There are the seasons something important belongs here.

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Balance doesn't mean every category gets equal attention every single day.

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That's crazy. It's nonsense. That's not real life. There are seasons, Okay,

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I've had seasons where business required more of me. I know,

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you have two. Say you're launching something, or you're trying

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to save a company, or you're taking advantage of a

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00:26:28.440 --> 00:26:33.640
new opportunity, you're building something new. Maybe you've got a newborn,

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00:26:34.559 --> 00:26:38.519
Maybe somebody in your family needs you more. Maybe you're

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00:26:38.559 --> 00:26:42.480
going through something personally that you need more time with you. See,

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00:26:42.519 --> 00:26:46.920
life isn't a spreadsheet where everything gets exactly twenty percent here,

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00:26:47.039 --> 00:26:52.119
twenty percent there. Sometimes your business gets eighty percent of you.

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Sometimes the family gets eighty percent, and that's okay. The

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00:26:57.839 --> 00:27:03.680
danger is when a season becomes your lifestyle. You know,

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00:27:03.880 --> 00:27:07.359
you tell your family just give me six months. That

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six months then becomes a year, and then a year

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00:27:11.480 --> 00:27:14.880
becomes three years. Then one day you look up and

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your kids aren't even little kids anymore. See there's a

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00:27:19.079 --> 00:27:21.759
clean test for this, and it takes about nine seconds.

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Did whatever time or season that you were going through,

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did it have an end date, not a vague one,

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an actual date, And when the date arrived, did anything

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change or did you quietly issue yourself an extension and

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then just not tell anybody you see. I like using

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00:27:41.519 --> 00:27:44.039
the word season because a season has a start, and

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a purpose and an end. If you can't name the end,

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00:27:48.319 --> 00:27:52.319
then you're not really in a season. You're just describing

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your life. Chapter ten. See, you can't bank time. Money

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00:28:02.319 --> 00:28:06.359
is strange because you can replace it. Lose ten thousand bucks,

355
00:28:06.680 --> 00:28:10.119
well you can make another ten thousand bucks. Lose a customer,

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00:28:10.160 --> 00:28:13.640
Well you can find another customer. Business fails, okay, well

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00:28:13.640 --> 00:28:17.640
you can build another business. That's the whole reason entrepreneurs

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00:28:18.000 --> 00:28:21.160
are willing to take the risks that we take. We

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00:28:21.240 --> 00:28:26.400
have internalized that money is recoverable, and we're right, But

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00:28:26.519 --> 00:28:30.880
there are things that you can't replenish. I'm going to

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tell you something. Your daughter at nine years old happens once.

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00:28:36.359 --> 00:28:38.799
Your son wanting you to throw the ball with him

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00:28:39.160 --> 00:28:44.480
happens for a very few, limited number of years. Dinner

364
00:28:44.519 --> 00:28:51.440
with your parents happens a limited number of times. You know,

365
00:28:51.519 --> 00:28:57.240
they say that after your kid turns eighteen, you're only

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00:28:57.240 --> 00:28:59.640
going to see them between forty and the average person

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00:28:59.680 --> 00:29:02.960
be forty and one hundred and twenty times. By the

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00:29:03.000 --> 00:29:10.319
time you die, to your body at forty, isn't your

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00:29:10.319 --> 00:29:16.759
body at sixty Okay, time doesn't go into savings. Okay,

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00:29:17.119 --> 00:29:19.880
you can't tell your family, well, I know I wasn't

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00:29:19.880 --> 00:29:21.920
around for ten years, but I've got plenty of time

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00:29:22.039 --> 00:29:27.640
saved up. So it doesn't work that way. Some opportunities,

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some of the greatest gifts in life just expire, and

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00:29:33.279 --> 00:29:39.119
they expire quietly, nothing and nobody announces it. There's no

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final invoice. One year, your kid just stops asking and

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00:29:45.599 --> 00:29:48.440
you don't notice the last time that was the last time,

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00:29:49.240 --> 00:29:53.960
because it looked like all the other times. And the

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00:29:54.039 --> 00:29:59.759
things that expire are really dramatic. It's almost never the

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00:29:59.799 --> 00:30:03.240
mind elstone that you missed. It's the ordinary access that

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00:30:03.359 --> 00:30:09.079
closes quietly. It's that stretch where your kids still tell

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00:30:09.200 --> 00:30:15.200
you things unprompted, the years your parents still travel. Well,

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00:30:16.160 --> 00:30:19.000
that's why the best version of you can't just be

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00:30:19.160 --> 00:30:24.359
measured by what you've accumulated. It has to include what

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00:30:24.440 --> 00:30:32.759
you experienced while accumulating it. You know, I'm very thankful

385
00:30:33.319 --> 00:30:35.839
for this because Maya has helped me a lot. With us.

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00:30:35.880 --> 00:30:38.079
She would she would tell me she would see me

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making the mistake, and we had a good enough marriage

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that she could come to me and say, hey, you're

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screwing up. You know, you're in here and you're writing

390
00:30:45.559 --> 00:30:48.240
this script and you're getting this down, and you're you're

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00:30:48.359 --> 00:30:50.599
doing this commercial for them, And do you realize that

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00:30:50.680 --> 00:30:52.119
the boys are out there and they've been trying to

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00:30:52.119 --> 00:31:00.640
play football with you for three days or eleven? The

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00:31:00.720 --> 00:31:04.759
stories that you'll actually tell, Okay, I want you to

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think about the stories that you're gonna tell when you

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OPTIMIZED ENTREPRENEUR What Is the Best Version of You

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